JSA Website
UI Design
Flash (dynamic)
Actionscript
CSS / XHTML
Copywriting
Photography
This very clean, rich-media interface yields no hint to the visual trove of 500 images and 300 product sheets available - all within a couple clicks. The Actionscript code calls all functions dynamically, that is, only when the user actually 'asks' for something via roll over or mouse click. Despite the depth, the Flash app is very light weight: nothing is preloaded, thus there is no annoying 'skip this movie' trick to mask preloading activity. The site traverses fluidly, point-to-point, from one section to another
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